RC Lens faces OGC Nice on 22 May at the Stade de France. The local community hid QR codes across 5 sites to give away 50 free tickets for the giant-screen screening at Stade Bollaert.
With hours to go before a historic final, the Communauté d'Agglomération de Lens-Liévin (CALL) turned its territory into a playground. To celebrate RC Lens's appearance in the Coupe de France Crédit Agricole final, the local authority launched an original contest: 50 free tickets for a giant-screen screening at Stade Bollaert-Delelis, up for grabs by scanning hidden QR codes scattered around the area.
The initiative was led by Anthony Vermusse, the CALL's digital editorial manager. The concept is deliberately simple: five QR codes concealed across five different community sites, each giving access to ten tickets (two batches of five per site). Scanning just one code is enough to enter.
The contest is designed for maximum accessibility. There is no need to hunt down all five QR codes — a single scan is enough to be in with a chance. Each of the five sites yields five winners, with CALL team members present on location to assist participants.
On Friday 22 May 2026 at 9pm, the Stade de France in Saint-Denis hosts the 109th edition of the Coupe de France Crédit Agricole final. The match pits RC Lens — second in Ligue 1 this season and Champions League-qualified — against OGC Nice.
For the Racing Club de Lens, this is a historic opportunity: the club has never won the Coupe de France and had not reached the final since 1998. A trophy would crown an exceptional season for the Sang et Or.
| Key Information | Details |
|---|---|
| Date & time | Friday 22 May 2026, 9:00pm |
| Venue | Stade de France, Saint-Denis |
| Edition | 109th Coupe de France Crédit Agricole |
| Clubs | RC Lens vs OGC Nice |
| Tickets allocated to RC Lens | ~19,600 (for 28,500 season-ticket holders) |
| Local screening | Giant screen at Stade Bollaert-Delelis (Lens) |
The extraordinary popularity of this final has attracted bad actors. The French Football Federation (FFF) issued an official warning about the proliferation of fraudulent ticketing websites impersonating its identity and visual identity — some using fake QR codes to trap supporters into handing over money and personal data.
The FFF reminds the public that only its official sites allow tickets to be purchased for this match. It draws attention to the existence of fraudulent sites reproducing its visual identity and impersonating its brand.
The CALL's initiative perfectly illustrates the growing role of QR codes in sports event management. Far beyond payments and ticket access, the QR code has become a tool for engagement, gamification, and community building at major events.
| QR code use in sports | Concrete example | Benefit |
|---|---|---|
| Digital ticketing | E-ticket scanned at turnstiles | Anti-fraud, shorter queues |
| Territorial contests | CALL QR code hunt | Community engagement, local buzz |
| Fan information | Stadium map, schedule, F&B menu | Enriched fan experience |
| Merchandise authentication | QR codes on jerseys and official products | Anti-counterfeiting, proof of authenticity |
| Live fan interactions | MVP vote, live polls | Audience participation, social buzz |
In the context of a final as high-profile as this one, caution is essential when encountering QR codes on unofficial materials — rogue posters, social media shares, informal ticket resales. A QR code can hide any URL behind an innocent-looking image.
Before scanning a QR code linked to ticket purchase, a payment, or the submission of personal data, take a moment to verify its destination and legitimacy. Our diagnostic tool analyses the content of any QR code within seconds and flags suspicious redirects.
Whether you are an event organiser, a local authority, or simply a cautious supporter, DoItQR gives you the tools to generate, scan, and analyse QR codes with total confidence.
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Scan a QR code →The QR code hunt organised by the Communauté d'Agglomération de Lens-Liévin is far more than a promotional gimmick. It shows how a simple, universally accessible technology can transform a sporting event into a shared community experience and unite an entire region around a common wave of excitement.
It is also a timely reminder of a less welcome reality: when events generate this level of enthusiasm, QR code fraud multiplies. A code that takes seconds to generate can just as easily conceal a malicious intent.
Whether you're hunting for tickets at Stade Bollaert or making a purchase online, the right reflex is always the same: before you scan, verify. DoItQR helps you do that in seconds.
Generate, scan, diagnose — everything you need, free and transparent.
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